Website Privacy Notice

This privacy notice tells you what to expect us to do with information we collect on our website.

Registered name: 

Align Intelligence Ltd

Contact details

Email: contact@alignintelligence.co.uk

What information we collect, use, and why

We collect, store or use the following personal data about you:

• Names and contact details (such as email address and phone numbers)
• Usage data (including information about how you interact with and use our website, products and services)
• Website user information
• Marketing preferences
• Technical data, including information about browser and operating systems
• Location data
• IP addresses
• Purchase or account history
• Website user journey information
• Any other personal information provided to us via our website. 

We use your personal information only for the purpose for which it was collected, which includes: to improve our website, products,  services, marketing and customer relationships; to process and deliver requests or orders; to register you as a new client; to deal with queries or complaints; and to recommend products or services to you. 

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are      some exemptions which means you may not receive all the information you ask for. 
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. 
• Your right to erasure - You have the right to ask us to delete your personal information. 
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. 
• Your right to object to processing - You have the right to object to the processing of your personal data. 
• Your right to data portability - You have the right to ask that we transfer the personal      information you gave us to another organisation, or to you. 
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. 

To make a data protection rights request, please contact us using the contact details at the top of this website privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting storing or using personal information are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate Interests - we use your personal data where it is necessary to conduct our business and pursue our legitimate interests.

Where we get information from

Directly from your use of our website and from public sources. We may also automatically collect technical data using cookies and other similar technologies. Technical data is collected from analytics providers such as Google based outside the UK or from website hosting providers based inside the UK.

The website uses Google Analytics and you can find out more about how Google uses information from sites or apps that use our services at www.google.com/policies/privacy/partners/ 

Transfers

We may transfer your personal information to providers that carry out a service on our behalf. This may involve transferring such information outside the UK. Where we transfer personal information outside the UK to service providers we will ensure a similar degree of data protection is afforded. 

How long we keep information

We store your information only for as long as reasonably necessary for the purpose it was collected. However, we may store your personal information for up to 6.5 years and it will be destroyed after that time.

Who we share information with

• Insurance companies, brokers or other intermediaries
• Professional or legal advisors
• Regulatory authorities
• External auditors
• Organisations we’re legally obliged to share personal information with
• Suppliers and service providers

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s contact information:     

• Information Commissioner’s Office:
      Wycliffe House
      Water Lane
      Wilmslow
      Cheshire
      SK9 5AF
• Helpline number: 0303 123 1113
• Website: www.ico.org.uk